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- US star Charlamagne tha God has launched a new podcast network titled The Black Effect.
- The radio personality made the announcement on Instagram with an animated video.
- The network seeks to empower Black creatives.
- SA star Bonang Matheba has been announced as one of the creatives who will host her own podcast on the network.
US radio personality Charlamagne tha God has announced a new podcast network in partnership with iHeartMedia and Bonang will be one of the creators on the platform.
The Breakfast Club host made the announcement on his Instagram account with an animated video.
The network, called The Black Effect, will shine a light on and empower Black creatives.
"The vision for The Black Effect is to amplify, elevate, and empower emerging and established talent. Our goal is to shift the narrative from Black creators signing transactional deals, to instead forming legacy partnerships that build generational wealth while allowing each creative to have an equitable stake in their future," Charlamagne wrote.
In the animated promo, different creatives and their podcasts are highlighted, include SA's Bonang Matheba. "Bonang Matheba Podcast" is written below a digital drawing of the star.
Watch the clip here:
