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- The The Kendall + Kylie brand has teamed up with leading e-commerce brand Azazie.
- The collaboration sees the brand launching a bridesmaid collection.
- "This collection is highly curated in terms of design, colour and fabrication," says Azazie CEO Charles Zhong.
The Kendall + Kylie brand has been steadily growing since its launch and now it's partnering up with Azazie to launch a bridesmaid collection.
Azazie is a leading e-commerce platform that sells bridal gowns, accessories, and bridesmaid dresses for the modern bride and her bridal party. The collection between the two brands includes more than 20 different styles with A-line dresses, long-sleeves and wrap-style gowns.
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"This collection is highly curated in terms of design, colour and fabrication and is a reflection of both our brand's design aesthetics. The collection was designed using a developed assortment of colours like dark navy, white alabaster, and amethyst, and fabrics like stretch-satin, luxe knit and stretch crepe. These dresses come in styles like one-shoulder gowns, corset tops, and two-piece sets. They are iconic, feminine and bold," CEO of Azazie, Charles Zhong, told Brides.
Charles also added that the collection is designed to fit both their traditional and their fashion-forward customers with its personal style-friendly designs.
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"For our more traditional customers, the bestsellers will be styles that are more modern and elegant such as our A-line dress, one-shoulder column dress, and our stretch crepe mermaids-. For a fashion-forward and daring customer, we are anticipating our best sellers to be our satin two-piece set and the butterfly cutout stretch crepe column dress," Charles adds. The collection will see their dresses sell between $79 to $129 with an inclusive range of sizes. For those who aren't able to find their size, you can order a custom item.
Note from the editor: This article has been updated to clarify that the partnership is between the Kendall + Kylie brand and Azazie, and not the Jenners themselves as previously reported.
