1. The wrong formula for your skin type

Picking foundation is not just about matching the right colour. Before you choose, make sure you determine which type of foundation your skin needs. Foundation comes in different formulas; namely powder, creamy and liquid.

Mineral powder foundations are great for a sensitive skin that’s prone to allergies, as they have fewer ingredients. A pressed powder foundation is ideal for oily skin. Liquid foundations are fine for most skin types but a water-based formula is best for oily skin. A creamy mousse foundation with hydrating properties provides a more natural finish and adds moisture to dry skin types.

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2. The wrong shade for your skin tone

A common mistake that women make, is choosing a foundation that’s either too light, creating a ‘ghostly’, pale look, or a foundation that’s too dark. Make sure you test your foundation on your jawline, cheeks and nose, instead of the back of your hand, because this isn’t where you’ll be applying it.

After testing, go out into natural light, as the superficial light in the store can make your skin tone look dull and won’t give you the best reflection of the foundation. The right shade should disappear into your skin tone.

3. You’re not applying a primer and setting spray

Most women believe primers are an added extra and can be bypassed. However, a primer is one of the most vital parts of your make-up application process, as it creates a smooth and poreless finish. Allow your moisturiser and primer 10-15 minutes to fully absorb into your skin, before applying your foundation, otherwise it will create a streaked canvas and creased look. Maintain your make-up look by using a setting spray after you have applied your make-up.

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4. You’re applying foundation with your fingers

Using your fingers may seem practical but this can create streaks and lines instead of a smooth matte finish. Use a damp make-up sponge or a foundation brush to apply your foundation onto your face. This also allows your product to last longer.

5. You’re laying your foundation on too thick

Putting on layers and layers of foundation isn’t the best way to achieve an even tone. This will lead to your make-up looking caked and the colour can look lighter or darker than intended. Rather use a concealer to cover up any blemishes and marks after you have applied foundation, instead of layering.

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6. You’re not blending your foundation down your jawline

We tend to only focus on our face when applying foundation which can create a ‘mask’ effect. When applying a full face of foundation, make sure to blend it down to your neck for an even look, as your neck tends to be darker than your face.