James Ambler and Keith Glickman, 39 and 31, from New York, USA, created RokShok the world’s first mobile phone case that conceals an engagement ring.
Positioning the ring right in front of the camera, it allows users to record and even live stream their proposal and the reaction to friends and family all over the world.
The pair say RokShok, available for $39.95 (about R600), will help couples captures one of the ‘happiest moments of their lives’ and claim their slimline product is subtler than a traditional, bulky ring-box.
Statistics show that 57% of women post a picture of their engagement ring on Facebook immediately after the proposal and a further 79% of couples announce the news of their engagement on social media.
There’s certainly no need to worry when this phone is ‘engaged’ because it probably means someone’s just been proposed to.
James, co-managing partner, originally from Brixton, London, UK, says, "Engagement ring boxes haven't really changed much since their inception, and that's unfortunate because everything needs to evolve to some degree in order to meet the needs of today's consumers."
"The most common complaint we hear is that the traditional ring box is too large making it almost impossible for someone to hide it in a pocket without drawing unwanted attention."
He adds, "With that hurdle out of the way, we then turned our attention to what all millennials want most today, which of course is the ability to capture photos and video and then to quickly share them with friends and family."
It would seem that his new invention is much-need as James says, “The statistics clearly show the desire by the current "proposal generation" to document the experience."
We certainly hope that anyone who buys the case will only ever use the ring functionality once.
What do you think about this new invention? Share your thoughts with us here.
Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways