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The reason is simple: when we still published 12 issues a year, the December edition was on-shelf before Christmas, full of festive dishes and decorated homes.
But now that we only have eight issues a year, the December edition is on-shelf for almost two months, well into the new year.
And the fact is: nobody wants to buy a magazine with a Christmas theme after December 25th. Because no matter how much fun Christmas is, when it’s over, it’s over. Which is why our theme now is ‘holidays’. That way, you can still enjoy reading your favourite magazine till mid-January!
