SPONSORED: Glade’s “Make Africa Bloom – In My Era” launch was a fantastic event – here’s a quick roundup of the day that was.
On International Women’s Day, Glade gathered amazing women through the “Make Africa Bloom – In My Era” campaign at Ground The Venue, in Muldersdrift.
The purpose of the campaign is to celebrate women no matter what era they are in. Whether you’re in your “baddie” era, your soft girl era, your boss lady era – or your happy girl era – Glade celebrates you, the women of Africa.
Empowering women in all walks of life
Kickstarting the event was MC for the day, seasoned broadcaster Hulisani Ravele. This marked her first public speaking engagement since her sabbatical, and it was only fitting that she would be partnering with Glade to uplift women. She was heard saying, “It’s been exciting, it’s been so purposeful”, emphasising that she’s in her blooming era. The event spoke to her because she could resonate with the campaign and women who own whatever era they may be in – to step into their fullness and proudly walk in it.
Lesego Segopolo, Marketing Director for SC Johnson Africa Cluster, welcomed all the guests to the event and reiterated the commitment that Glade is making to continue empowering and uplifting women, allowing them to light up paths that will “Make Africa Bloom”.
In continuation of using empowerment as a pillar for change in their purpose-led marketing, Glade showcased female entrepreneurs who own product-based businesses during the Glade Entrepreneur Spotlight, where they were given an opportunity to tell their stories – what they do and what their businesses offer to the attendees.
Additionally, Glade also hosted the Strategic Women’s Empowerment Panel which featured Zulaikha Patel, Liesl Laurie-Mthombeni and Rashmi Vadivelu (Marketing Manager – Home Care at SC Johnson) to discuss women’s empowerment in the African context. Zulaikha spoke about the difference between gender equality and women’s empowerment, while Rashmi reiterated the need for institutional change in corporate South Africa. Liesl focused on the importance of using your softness to empower yourself, highlighting the urgency for male counterparts to be advocates for women’s empowerment.
Here's to 2024
In 2023 Glade embarked on a journey through its launchpad programme to train and support female entrepreneurs by giving them the necessary tools and skills to help elevate their businesses. In 2024 they are taking this a step further by partnering with Concord for Young Women in Business, an NGO that trains female entrepreneurs in rural communities. Through the Glade Limited Edition packs, every sale made will see a portion donated to the organisation to continue training and ultimately empowering women in our effort to help “Make Africa Bloom”.
